Field Notes
A curated collection of articles from across the healthcare industry — covering strategy, marketing, behavioral health, senior care, and more.
Healthcare Marketing
Building a Healthcare Brand People Remember
Brainz Magazine · July 16, 2026
Discover how to build a healthcare brand people remember. Learn why trust, consistency, and reputation drive growth long before occupancy, admissions, or referrals are ever discussed.
Confessions of a Nurse-Marketer – Interview with Rich Nollen, BSN, RN, Founder & CEO of Innovare HP
Brainz Magazine · March 14, 2025
Discover the powerful story behind Innovare HP and how nurse-turned-marketer Rich Nollen is redefining healthcare marketing as care delivery. Explore how strategy, storytelling, and human-centered connection transformed his near-failure into a mission-driven agency.
Healthcare Strategy
Why Healthcare Referrals Break Before They Begin
Brainz Magazine · April 19, 2025
Explore why healthcare referrals break down before they even begin—and how stronger communication, trust, and follow-through can keep patients moving through the care continuum.
The Healthcare Referral Economy
Brainz Magazine · March 21, 2025
Understand how the healthcare referral economy drives patient flow, growth, and trust—and why strong relationships, digital presence, and accessibility matter more than traditional advertising.